Beth Rowles

  • Certified Parenting Coach
  • Trained by Dr. Shefali Tsabary
  • Former RF Engineer
  • Certified Practical Reiki Master
  • Mother of 2: a boy and girl under 6
  • Married since 2010
  • Love reading, learning, researching, swimming, meditating, data analysis, figuring out problems, my boxer-husky mix and biggest fan, Mela
  • My guilty pleasure is anything Bravo – Bethenny Frankel is my spirit animal and Shep from Southern Charm is my TV bourgeoisie boyfriend
  • I also sketch portraits & love cooking (with the help of HelloFresh)
  • Author of a book on marriage (how I went from beyond ready to divorce to happily ever after in my own relationship).
  • Founder of The Family Alchemists
  • Trademark owner
  • Run A Soul Meeting online conscious book clubs
  • Website Designer
  • Digital Marketing Manager
  • Brand Strategist
  • Scuba diver
  • Lover of organization

Hi! I’m Beth.

As a result of working with me, parents have confidence that their children will become adults that are successful, empowered, and won’t bring up their name in therapy!  My clients’ kids become adults that won’t be misused, abused, and maltreated because they know their boundaries & their worth.

Husbands and wives get to see the person they married again.  Relationships go from their deathbed to thriving– from flipping him off behind his back to planning date night.  From wondering how you’ll support yourself if you call that divorce attorney to being amazed by his support.

Business owners who are annoyed with a website that doesn’t represent who they are, and language that falls on deaf ears, love seeing who they are come to life on a screen and in a business that becomes an expansion of them.

My specialties include: children ages 0-6, couples + marriage, and self care.

When I say relationships are my jam, I mean it.



I’m all about you.

Your dreams and goals, heartbreaks and struggles.

Your victories are my victories.

Your kids showering you with I Love You Moms and fresh picked flowers.

Your husband pulling you in close and whispering, “What else can I do for you today?“

Your clients being so delighted that they share you with all of their friends.

Because when the relationships in your life aren’t causing you stress or anxiety, the real you is able to shine. 

That means finding your purpose, living your dreams, or even just making the best decision, or standing up to the person that always makes your heart pound with fear.  It means knowing what YOU want and getting it!

Want to work with me? Right this way.

Learn a bit more about me… and how I ended up here.

I grew up in the sunny south and was homeschooled, also attending ballet, art, and piano lessons. AKA I was spoiled, home all day with nothing but warm temps and a big, blue pool on the hill behind our house. We were always enrolled in something, but my favorite was the summer camps at the Roper Mountain Science Center, where we learned about everything from biology to astronomy.

Business was in my blood from as early as I can remember. I was always planning events, organizing clubs, creating items to sell, and even hit the pavement to hustle overpriced nuts and gift wrap in my unsuspecting southern neighborhood so I could earn prizes. In 5th grade, I took a huge blow when my booming seed bead jewelry business was shut down for disrupting the class by my math teacher.

By the age of 17, after being dragged to the frigid north and forced to attend equally frigid Catholic schools, I was working as an office manager for a local builder. I also started a business as a website designer (dBA Online Appeal). To say I’ve always been driven is an understatement. I taught myself HTML and could whip up a website in no time. In fact, one of my original clients STILL uses my handwritten website circa 2000!

As it turns out, I had no idea how to really navigate client relationships at that age so I stopped designing sites and ended up managing a western wear and tack shop for a few years before moving into sales for a wireless company. From there I was asked to apply at the competitor and found a home at Centennial Wireless.

It wasn’t long before I became utterly fascinated by how cell phones work and what would cause them not to. I took a huge paycut to join our new drive test team so I could get my foot in the door of the engineering department.

Soon it was apparent that I was born to fix the layered and complicated problems that degrade wireless performance. I learned and taught myself everything I could about radio frequency, frequency hopping, GSM,  dropped calls, uplink, downlink, multipath fading, and on and on. I designed tests, created detailed reports, and advised the planning team, often catching and finding major issues in the field. I loved troubleshooting core issues and figuring out complex problems. After being promoted to a performance technician (who also directed and supervised our drive test team), I even custom-designed a rolling plexiglass case setup for our test equipment in my garage. 

From 2010 to 2013 we dealt with infertility, a relative with severe paranoid schizophrenia, caring for elderly family, and a move across the midwest to Ohio. I had just given up on what seemed like almost a lifelong dream of having a child when I found out I was pregnant in June of 2013. Her pending arrival started a countdown for me, of learning everything I could about how to raise a daughter who wouldn’t look back on her childhood in tears before it was too late. 


And while I loved my job and improving wireless performance, being bought by a giant company in 2010 after 7 years in a small one taught me about what it’s like to move at a snail’s pace through a massive organization. We were restructured and reorganized, shuffled to 4 different bosses in 7 years, until we weren’t even allowed to take customer complaints anymore. When a surplus opportunity came up again in 2017, I volunteered. The writing was on the wall anyway as they tried to stop their financial bleeding, and I hoped the severance package could get me through starting up my business.

By that point, my second baby had arrived, and I was immersed in a world of learning everything I could about child development, psychology, quantum physics, and living consciously. I have over 212 hours of training directly with a clinical psychologist (Dr. Shefali Tsabary), plus my intensive certification through the Jai Institute for Parenting – and the countless other books I’ve read and research I did until I figured out exactly how I wouldn’t totally screw up my kids. 

As I launched my coaching business, it was only a few months before I realized my peers also needed a lot of tech support. And then I realized they needed marketing support, and so I formed The Family Alchemists with the support of 11 other amazing women who also wanted to change the world. Since April of 2018 I’ve learned how to serve them, managed projects, created a strategy, and implemented everything along the way. I also designed a unique matching quiz and algorithm to allow clients to find a Family Alchemist who is at a similar wavelength, and has transformed what they are seeking to transform.  And I built an online learning platform for us, similar to Teachable, called the University of Alchemy. 

Also in this time, I completely transformed my marriage by applying everything I’d learned about parenting and healing my own stuff – namely my lack of boundaries, excess of control issues, and rampant anxiety. So I wrote a book about it. And edited, formatted, and had it published myself. While this book was about becoming more of myself, the next will be about how I reconnected with him.

So now my study has shifted to advertising, copywriting, and marketing. I’m pursuing a BS in Marketing Management from WGU while also taking courses and certifications like Marie Forleo’s Copy Cure, HubSpot Email and Content Marketing, Copy Boss, 7 Figure Copy Writing, and more. I’ve updated my knowledge of website and graphic design, adding WordPress, countless tools and plugins, and even more Photoshop to my skillset.

So, that’s my journey in a nutshell. While I don’t have a degree – yet – my career has been a non-stop series of courses, classes, books, and experiences. All of my knowledge has come together to paint this full picture of the human experience and what it means to serve others by creating value – running a business.

I absolutely love coaching parents. I absolutely love mentoring couples. And I delight in helping business owners bring themselves – their Soul Truth,  brand, and vision – to life through building their digital presence. 


I’m known to do a few things…

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